Months ago, Smart Communications surprised everyone by bringing two big stars of Korea, Hyun Bin and Son Ye-Jin, as the new faces of their campaigns and services. And just recently, the homegrown Telco made a huge announcement of adding Park Seo Joon to their growing roster of Korean endorsers.

Seo-Joon is one of the Korean actor legends who started the trend of K-drama-binge-watching and made the Filipino’s love prosper for Korean series and movies. His notable charm and distinct personality make everyone get butterflies, reason why he’s considered as Korea’s rom-com king! Amidst the uncertainties, doors of opportunities are still opening for Seo-Joon.

A few months ago, Smart launched their Giga K-Video TVC featuring Park Seo Joon, who made this commercial trend online. The Korean heartthrob’s signature handsome grin and his close-to-perfect Filipino pronunciation of “K-Lang Yan” made every Filipinas’ heart melt with the kilig feels he brings. This kind of feels made many of us take a breather from these uncertain times.

Credit to the owner of the photo

HDI Admix is the sales agent of the authorized advertising manager of MRT DevCo.

Since the release of their TVC last October, Filipinos showed their unending support to this fascinating Oppa make the commercial trend online, showing how they admire the boyfriend material characteristic of Seo Joon. The much-talked commercial by Smart is a game-changer to their continually improving marketing strategy because of the hype it brings to social media, which definitely boosts up their online engagement and number of new customers.

And to spice up the holiday season, the ‘PSJ craze’ is now outdoors. We can see the Korean oppa dazzling his awesomeness in the stretch of EDSA, a major thoroughfare in the capital, as Smart complemented their online efforts with out-of-home medium (MRT pole banners). The integration they made between online and offline advertising platforms to launch their campaigns and the Hallyu stars championing each services propelled the company’s marketability and business growth which made them one of the well-known Telco in the country.