The “Hyun Bin phenomenon” among the Filipinos started to kick in during the community quarantine. Most Filipinos were then locked in their homes, which started the trend of binge-watching and flourished the Filipino love to South Korean actor, Hyun Bin. His charisma was intensely noticeable, which undoubtedly increased his popularity and fan base. Despite the uncertainties, global endorsement deals are still landing at the actor’s feet. But, there’s no slowing down with Hyun Bin.

Just recently, Smart Communications unveiled their campaign ‘Simple. Smart Ako.’ featuring South Korean superstar Hyun Bin, who is obviously endeared by many Filipinos. Smart’s decision to team up with Hyun Bin just shows how Korean entertainment made a significant impact on Filipino viewers. Smart’s new marketing campaign is indeed a smart one.

Credit to the owner of the photo

HDI Admix is the sales agent of the authorized advertising manager of MRT DevCo.

Since they released the teaser of the campaign last May, the Filipino online world went crazy particularly the followers of this irresistible oppa. It didn’t stop there, Smart released a video greet from the actor that boost up their social media engagement and follower’s growth.

This craze in the online world was complemented with out-of-home medium (MRT pole banners) featuring Hyun Bin in the stretch of both Northbound and Southbound of EDSA, a major thoroughfare in the capital. The perfect combination of platforms where Smart launched their campaign propelled their company’s popularity and business growth that made them declared that it was, indeed a ‘priceless investment’.